Designing public campaigns that win hearts and minds

How can we design effective campaigns that resonate with a global audience of advocates? While fear and outrage may feel instinctive, they rarely change minds, foster empathy for marginalized groups, or drive action. Instead, we must build campaigns grounded in hope - campaigns that inspire and connect.

As part of the Global Week Against Torture, OMCT is hosting two training sessions on 23 and 24 June to help participants develop the skills and insights needed to craft powerful advocacy campaigns. These sessions will focus on using storytelling and narrative strategy to inspire hope and mobilize support.

Training Objectives

• Understand the key elements of effective campaign strategies that inspire action and shift public perception.
• Learn storytelling techniques and narrative tools to create persuasive, values-based messaging.
• Reflect on the emotional and values-driven dimensions of advocacy through case studies across various thematic areas.

Trainer

Fotis Filippou is a campaign strategist, trainer, facilitator and coach with nearly 20 years of experience using participatory approaches to design and lead strategies for social and organisational change. For over a decade Fotis led campaigns and teams at Amnesty International to build power and drive positive impact on human rights in areas such as migration, anti-discrimination, gender justice and LGBTIQ rights, and shrinking civic space, most recently as Campaigns Director for Europe at Amnesty International.

In 2020 Fotis led Mobilisation Lab’s Learning Experiences programme, and since he went freelance he has been working with organizations and activists around the world and equipping them with tools and techniques to design effective campaigns and powerful narrative strategies for social justice. Recent organisations and groups he has worked with include OMCT, Accountability Council, ActionAid, Amnesty International, the Beyond Fossil Fuels coalition, the Global Initiative for Corporate Accountability (GICA), Greenpeace, Human Rights Watch, Medecins Sans Frontieres, Refugee Hub, Save the Children, Terre des hommes and World Animal Protection.

Fotis is a member of the Hope-based Communications network and the Mobilisation Lab Collective.

Languages spoken: Spanish
No interpretation available